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  • Zarin Tasnim

Why have an APP for your business? (Part-2)

This week we will dive into 4 more crucial reasons why you should get your own business App. With mobile apps' popularity soaring each day, it is no surprise that your customers or potential clients expects you to have your app through which they can have easy access to your products and services.


There is practically no industry where mobile applications haven't displayed their marketing value or established themselves as essential for effective connection with target clients, from e-commerce stores and payment institutions to food delivery and healthcare.


4. A Fantastic Customer Engagement Tool


While business-to-customer communication is vital for marketing, maintaining consumer loyalty requires reverse communication as well. Customers appreciate it when their problems and complaints are heard and addressed quickly, which helps firms establish brand loyalty. This is where applications come into play.

Through the online help desk and support systems, they assist in the maintenance of this vital relationship.In terms of client engagement, increasing accessibility to products/services paired with lower costs is the icing on the cake.


5. Become highlighted from your competitors


The magnitude of having your own app cannot be stressed on enough, when it comes to having a competitive edge over your competitors. In this current day and age, there are still companies that haven't embraced this technology, but in the future there is huge potential for growth. Those who are getting their own apps today will be the pioneers of tomorrow. By the time your competitors figure it out, you should have successfully managed client engagement and established strong customer loyalty.


6. Increases brand awareness


When it comes to advertising, there is so much going on that making your company stand out can be challenging. Every other firm is doing it: newspaper ads, outdoor hoardings, flashy sign boards, social media marketing... The distinctiveness required to establish a brand is woefully absent. However, when combined with an app that has a high user satisfaction rating, the same adverts can be quite effective.


7. Greater visibility


There has been a significant shift in how individuals search for products and services in recent years. People now prefer to look things up on their cellphones while traveling, waiting for an appointment, or even during their leisure time, instead of relying on word-of-mouth referrals and website browsing. Apps are a terrific way to make the most of this trend.

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