You've probably heard the phrase "initial impressions are everything." This reality of life, however, also applies to your company's website. Making the wrong first impressions could cost your company money where it counts the most: the bottom line. Before you consider a new website design or a website update, read these ten research-backed facts to learn what actually counts and how to get the most out of it.
Appearance is strongly connected to believability. According to Stanford University's web credibility research, 75% of web users confess to making credibility judgments based on a company's website design.
Your company's legitimacy is predicated on the design of its website, how much time do you have to produce a good first impression? The bad news is that studies have revealed that consumers create opinions about your website in as little as 50 milliseconds (0.05 seconds!). A decision is literally made in the blink of an eye.
The first impression is the most important. A strong first impression of your website has been shown to contribute to increased user satisfaction over time and can function as a primer for future encounters with your company. According to research, positive priming can increase user contentment, whereas negative priming has a long-term detrimental impact on future user satisfaction.
You should prevent all forms of website mistakes, no matter how little they appear. According to a Stanford University study, broken links and typographical errors have a far more negative impact on users' perceptions of websites and businesses than people might think. Get to work on that website's proofreading!
Mobile devices currently account for more than 60% of all online searches. In just over two years, this has increased by 10%. It means that a rising proportion of your viewers will be viewing your website on a small screen, necessitating not only responsive design (which adjusts size for different devices), but also the inclusion of elements that are specifically designed for small screens, i.e. mobile phones.
Keep an eye on our website for the 5 more new facts coming fresh next week!!