A customer-centric remarketing strategy is essential. The message you write should be tailored to the audience to which you're communicating. Your platform of choice should be your customer's platform of choice. To increase sales, you'll need a retargeting plan that considers all of this.
When it comes to retargeting, you should always delve into the nitty gritty of how you're going to execute your approach. You must focus messaging to certain segments in today's content-rich world. You can stand out among the noise and clutter on social media by segmenting your audience.
Here's a simple method you can use to make things easier for you:
1) Different Behaviors Should Be Segmented
Customize your material based on the crowd's behavior. Here are some segments where you might want to do retargeting tests:
A newly discovered target market
Followers on social media
Visitors to the homepage of your ecommerce site
Individual product page visitors
Visitors who put things to their shopping cart but then abandoned it
Customers who have recently purchased (e.g. those who purchased items between 20-30 days)
Customers who come back again and again (e.g. those who have not purchased in the past 3 months)
Openers vs non-openers for email campaigns
2) Organize Your Channels
Once you've determined who you want to contact, narrow down the areas in which you want to do it. Let's imagine a customer on your ecommerce site abandoned their shopping cart. You don't know their email address (they haven't typed it in), and you don't know any of their personal information. You do have tools like Facebook Pixel to assist you reach this person on social media if you set them up properly.
Alternatively, if you're attempting to retarget an existing consumer. Why waste time trying to get on their social media timelines when you can just go straight to their inbox? It becomes more individualized as a result, compelling people to buy from you even more. And there you have it: email marketing is the solution.
3) Set Up Your Tools
Implement technologies to automate your retargeting operations now that you know who you want to target and where you can reach them. When it comes to retargeting tools, don't reinvent the wheel.
When it comes to retargeting, there are a few top methods that perform well. Begin there, evolve into an expert, and watch your revenues increase.
Keep an eye on our website for Part 3!