Lets us first familiarize with omni channel marketing. 'Omni' is the latin word for 'all', so omnichannel means all the channels that the customers can come in contact with. You have to connect the accessibility and advantages of brick-mortar store shopping with online shopping platforms.
This doesn't just end with having an account on all forms of social media. The website and apps you provide matters a great deal in creating customer comfort and retention.
Knowing that multi-channel buyers spend three times as much as single-channel shoppers is a powerful motivator to overcome this eCommerce obstacle.
The modern customer has a large number of touchpoints to reach out through in a world with desktop and mobile devices, official eCommerce storefronts, live chats, forums, Facebook, Instagram, and other social media pages.
This necessitates the adoption of an omnichannel customer strategy by retailers. The alternative is to fall behind competition and finally be left behind totally.
The answer is simple:
Identify and optimize the most crucial channels for your clients. Optimize avenues to support clients to reach consumers, such as live chat, video calls, help centers, in-app messaging, and others. This optimization entails message personalisation and one-on-one interaction.
Maintain consistency and keeping track of your progress. You should be able to steer talks based on their conversation history and respond to them contextually if you maintain track of consumer interactions and conversations.