Major challenges faced by an e-commerce website, Part 2

With the advancement in technology, people are now shopping more than ever before. With low-cost shopping and delivery charges, customers are now more likely to shop online. Thus, it is important to have an e-commerce website that not only performs but also provides value to your targeted audience.

However, there are some common issues that need to be attended to in order to ensure customer satisfaction. This will certify greater brand loyalty and a good customer experience.

Online identity verification: One of the issues most e-commerce businesses counter is that people register with information that may not be genuine. This creates a problem especially during cash on delivery. They have to go through extra hassle which increases their operating costs, and charges their efficiency.

Solution: One of the best ways to deal with such issues is to use software solutions to detect plausible casualties. There are programs that have multi-layered authentication, SSN verification, identity checks, and instant authentication. These will establish that your e-commerce website will stay ahead of any form of fraudulent activity.

Nurturing Customer Loyalty: Having a loyal customer base is as prevalent for any e-commerce website, as watering is to plants. Repeat customers are more likely to buy more and are less costly to maintain. That is, the marketing costs for such customers will be considerably low compared to a brand new one. In short, it is easier to retain customers than create new ones.

Solution: Using a loyalty program will definitely go a long way in corroborating customer loyalty. Multi-tiered schemes that reward returning customers with points, discounts, and coupons are a great customer service tool that fosters their loyalty and keeps them coming back for more. Additionally, they will spread positive word of mouth which will help bring new customers no substantial cost.

Competition From Manufacturers: A commonly faced issue that you might face is that your manufacturer might directly sell to your target market. This will surely reduce your market share and increase competition.

Solution: A sure-fire way to solve this problem is to partner with your manufacturer. This will ensure that your partner will not sell to any of your customers directly and will rather sell to your customers through your platform, and you will bear the fruits of this advantage.

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