There are many challenges faced by e-commerce businesses. Some of them can be easily fixed with a few tweaks, while others require a more in-depth approach. In this series of articles, we will discuss some of the issues and how we could avoid them.
Cybersecurity: Cybersecurity has become one of the integral issues surrounding your website. Cyberattacks can compromise the security of your website with viruses.
Solution: One of the most effective ways to deal with such a problem is to update your website regularly. Make sure that your e-commerce website is updated with patches, plugins, and/or other software developed by its developer. Non-updated patches are the security holes that hackers can breach easily to take over your website.
Shopping cart abandonment: This one of the biggest problems facing e-commerce businesses today. According to data, around 68% of online shoppers abandon their shopping carts during possible purchases.
Solution: The easiest way to fix such a problem is to ensure that there are no bugs or unnecessary steps, like filling up forms, in the payment process. The longer the checkout process, the more it will distract and bore your potential customers. This is one of the most common reasons for cart abandonment.
Product returns and refunds: One of the most challenging aspects of running an e-commerce business is return and refund policies. Around 60% of online shoppers may not purchase if the website does not include clear return and refund policies.
Solution: Make sure to be transparent about your return and refund policies. Include terms & conditions and FAQs pages in order to make your policies accessible and clear to your customers. This gives your customers a sense of security and alongside they also view your company as a credible source of purchasing.
Stay tuned for part 2 of the major challenges faced by an e-commerce website. Until then follow our social media page for more updates!