Your business may have begun at farmers markets, pop-up events, or even a physical location, but it will require an eCommerce website to sustain and develop. According to eMarketer, more than half of customers begin their purchasing process by conducting internet research. You're losing sales if people can't find your company online. Employ a cross-channel omnichannel retail approach to reach more customers.
According to Salesforce, 75% of customers desire a consistent experience regardless of where they interact with a company. That includes offline transactions, your website, and social media. Launch an eCommerce website that connects all of your selling platforms to give customers what they want.
1) An e-commerce website serves as your central core.
First things first, you need to build your online presence. You don’t necessarily have to know how to code, and don’t back down at the thought of not being a professional either. There are many companies that will make your website just how you want it to be. Design experts will recommend you ways that will make the overall website more user friendly and accessible. This will help you reach the customer segment that who starts their product research online.
2) Helps gather information
An eCommerce website also makes it simple to collect critical data that can be used to delight customers and increase sales. Ask visitors to sign up for your email marketing list to collect client information. This helps you to stay in touch with them later, keeping your company top of mind for future transactions. A website can also be used to collect vital information such as product interest, reviews, and searches.
3) It enables you to customize your experience
Customers want to feel unique when they shop. Having an eCommerce website helps you to learn about your clients' preferences and tailor their experience accordingly. According to Salesforce, nearly 80% of shoppers want shops to utilize their purchase history to generate customized offers. Custom email can help you improve client experiences if you have an online store. A tailored birthday offer was more than twice as likely to be opened and redeemed than other marketing emails.
You can also develop a loyalty program that encourages and rewards repeat business in-store or online. Sixty-two percent of shoppers visit stores or make purchases as a result of loyalty programs, according to research.
4) It broadens your horizons
By utilizing built-in marketing capabilities, an eCommerce website allows you to promote your brand more effectively. You may even import Instagram photographs so that customers can securely check out right from the image on your website, resulting in a consistent customer experience across numerous brand touchpoints. Using integrated Facebook ads is another approach to broaden your client base. Create customized Facebook advertisements that show things they looked at but didn't buy to re engage shoppers.
5) You have the ability to provide extra customer service alternatives
Finally, using an eCommerce website to take an omnichannel retail approach allows you to improve your products and services by expanding your purchasing options. Customers can, for example, purchase a product online and pick it up at the store, with customers being notified of their pick-up time. For restaurants, this is a fantastic alternative. You can allow customers to buy online and return in store if you're a retailer. This can lower delivery costs while also potentially increasing revenues when the shopper visits your physical site.