Videos have become an integral part of social media. From vloggers to influencers, everyone relies on video content to engage with their audience. Additionally for businesses video is an excellent way to generate and convert leads, as 93 percent of marketers believe that videos are an essential tool for generating leads from social media.
Videos are especially important for building brand awareness because it conveys the brand message and a good video can have a lasting effect on your potential customers. It is important to understand how videos can affect the ways customers think about a brand.
According to HubSpot, “Brands need video incorporated into every step of their marketing strategy”. They believe that videos can have immense benefits such as increased awareness through impressions, shares, and engagement.
When making a video it is important to understand your audience. As a rule of thumb you should ask the following questions:
Who is your targeted audience?
What are their interests?
What is their behavior pattern?
How would your brand relate to your targeted audience?
What actions might your brand take to be more engaging with your audience?
In order to ensure that your videos are engaging make sure to target the right audience. Ask yourself, what kind of service or product you are selling and who are most likely to buy them? Determine your target audience at first. By having a clear understanding of your potential customers you are more likely to create content that will engage with the right audience and improve your brand awareness.
Before you post your video, remember to have an action plan. Your action plan will vary depending on your target. If your target is to boost your brand awareness, focus on increasing your page likes or follows, as it will increase engagement. Whereas, if your target is to sell a service or product, make sure to focus on lead generation.
Stay tuned for more updates!!!